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SPONGEBOB: PRODUCT RE-LAUNCH
YOUTOOZ
SPONGEBOB AD SET
Cross-media re-launch of Bubblegum Kids' SpongeBob-inspired candy products tied to the premiere of newest SpongeBob movie 'Search for Squarepants.' This project was completed and prepared for launch, but the release was ultimately paused due to licensing approval timelines.
Role: Led the creative direction and ideation for the SpongeBob candy ad set re-launch, using elements from new 'Search for SquarePants' movie to guide the campaign’s visual style.
This concept was developed internally for a licensed product initiative and was not publicly launched due to approval timing. Shared privately for portfolio review only.
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