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SOCIAL MEDIA: PRODUCT MERCHANDISING

YOUTOOZ

MINIATURE SET DESIGN


Short-form social videos for Youtooz Collectibles featuring IP-relevant music and custom-built, handmade, miniature sets, designed to showcase products. Content was published across YouTube Shorts, Instagram Reels, and TikTok, and was also used in paid ads.

Role: I led each video from concept to execution, researching the IP, developing the creative direction, and building custom miniature sets by hand that reflected the franchise’s visual world. I handled the hands-on creative work, product styling, set design, and content production.

THE CUPHEAD SHOW 

Featuring King Dice in Roll the Dice Gameshow Setting

30.6 K likes
747 shares
 


218 comments
608 K saves
 


5.4 Million Views

HELLUVA BOSS

Featuring Moxxie and Luna in Portal to Earth Setting

19.3 K likes
629 shares
 


154 comments
2313 saves
 


708.3 Thousand Views

RICK AND MORTY

LITTLE BIG PLANET 

Featuring Sackboy in Pod setting

220.5 K likes
22.6 K shares
 


1852 comments
32.2 K saves
 


6.3 Million Views

Featuring Rick and Morty in Lab setting 

23 K likes
1394 shares
 


141 comments
2861 saves
 


165 Thousand Views

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