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SOCIAL MEDIA: PRODUCT MERCHANDISING
YOUTOOZ
MINIATURE SET DESIGN
Short-form social videos for Youtooz Collectibles featuring IP-relevant music and custom-built miniature sets, designed to showcase products. Content was published across YouTube Shorts, Instagram Reels, and TikTok, and was also used in paid ads.
Role: I led each video from concept to execution, researching the IP, developing the creative direction, and building custom miniature sets that reflected the franchise’s visual world. I handled the hands-on creative work, product styling, set design, and content production.
THE CUPHEAD SHOW
Featuring King Dice in Roll the Dice Gameshow Setting
LITTLE BIG PLANET
Featuring Sackboy in Pod setting
HELLUVA BOSS
Featuring Moxxie and Luna in Portal to Earth Setting
RICK AND MORTY
Featuring Rick and Morty in Lab setting
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