Cross-media re-launch of Bubblegum Kids' Chucky-inspired candy products tied to the Halloween season. The campaign refreshed the product line through themed social content, seasonal positioning, and franchise-relevant creative designed to connect with horror fans during peak Halloween engagement.

Role: Led the creative direction and ideation for the Halloween re-launch, using franchise research, horror fan culture, and seasonal trends to guide the campaign’s visual style, product positioning, and social content execution.