Created ecommerce candy collections centered around licensed brands, repackaging bulk candy into cohesive themed products for Bubblegum Kids. Each collection was designed to reflect the franchise’s characters, visual identity, and fan-favorite references, turning everyday candy into collectible, brand-aligned products.

Role: Led the concept development, research, and creative direction for the collection. I defined the visual approach using franchise research, fan references, and design inspiration, then directed the packaging artist throughout execution to ensure the final products felt cohesive.