I’m Kiarra McNeely, a creative lead focused on art direction, brand storytelling, and visual world-building for fan-driven consumer products. I develop campaign concepts, packaging, content, and branded experiences that translate licensed IP and playful product ideas into cohesive, memorable creative. With experience across candy, collectibles, entertainment, e-commerce, and social media, I guide work from concept through execution, guiding visual direction that connects with niche fan communities while supporting commercial goals​.

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My background began in hands-on content creation, where I produced miniature dioramas, short-form videos, ads, and long-form content for visual merchandising of licensed collectibles. Since then, my work has expanded into broader creative direction and brand management, including art direction, branding, social media design, web design, digital advertising, product design, and overall brand experience.