Themed video content featuring Youtooz Colelctibles' relevant products, on-brand music, and settings inspired by or directly pulled from the franchise’s world, created in a “fireplace channel” or "Youtube lo-fi radio" content style.

Role: I led the creative direction from idea to execution, researching each franchise’s visual world, fan references, and tone to build content that felt specific and authentic. I developed the concepts, selected the product focus, guided the setting and music choices, and completed the hands-on creative work needed to bring each themed video to life, from set design to video editing.