Website redesign for Bubblegum Kids with a more brand-forward, colorful, and playful visual direction, while thoughtfully showcasing the licensed brands and partners featured across our product collections. The remodel focused on creating a stronger brand identity online, and improving the overall customer experience.

Role: Led the website redesign from concept through execution, shaping the overall visual direction, brand experience, layout, and creative strategy. Worked closely with a software engineer throughout development, providing creative direction, design feedback, and guidance to ensure the final website matched the intended brand vision.